Are you putting all the resources you can toward a successful brand activation? Integrating the right technology into your activations will support your goals, improve your ROI, and help you create more memorable experiences for consumers.
Many of these technologies can be delivered through interactive kiosks. Companies like BIG Digital are pushing the capabilities of interactive kiosks. BIG Digital itself provides rentals for indoor and outdoor digital kiosks. Outdoor capabilities include weather rating, solar power, and easy installation, extending your reach in conjunction with any of these must-have technologies for brand activations.
#1 Virtual and Augmented Reality
If there’s one thing that a brand activation needs to do, it’s stand out. Technology like Virtual Reality and Augmented Reality help marketers create the kind of immersive experiences that are more likely to engage consumers and grab their attention, even in busy environments like live events, concerts, trade shows, and conferences.
Activations need to be interactive to provide memorable experiences. The bar has been lifted by the access to entertainment on our phones and our constant exposure to digital engagement. Immersive engagements are more likely to garner social media attention and attract participants in the real world.
#2 QR Code
It’s not just innovative, high-tech solutions that you need to bring to your brand activation. The humble QR code is one of the most effective tools you have for lead generation when you’re running an activation.
The QR code is the quickest way to jump from the real world to the digital world. A quick scan is all you need to capture a lead and open up all kinds of avenues for follow-through over digital channels. Integrate QR codes into interactive kiosks to give consumers more information or enable them to sign up for contests and promotions.
#3 Self-Service Kiosks
Brand activations can also be revenue generators. By perfecting the art of the pop-up, you can effectively combine sales with raising brand awareness. If you’re planning a big activation around the concept of a pop-up shop, the self-service kiosk is going to be an integral tool in your implementation.
Self-service kiosks help you control labor costs while making sure pop-up shoppers don’t have to worry about lengthy lines. While a lineup to your pop-up shop can help generate social media buzz and grab headlines, there’s a limit before consumers will start turning away. Keep people moving while maintaining the integrity of your brand messaging with the help of self-service kiosks.
#4 Interactive Games
Interactivity is the name of the game when it comes to activations. Gamification experiences add an element of fun or competitiveness to an activation, and they can give you an edge when you’re competing for attention at big events.
If you’re renting an interactive kiosk for an event, you should have the option between off-the-shelf games and customized experiences that are tailored to your brand and the type of event you want to create.
#5 Data Collection
The success of your activation needs to be measured. In order to measure metrics like visitor numbers and dwell time, you need sensors that can log that anonymized information and keep track of it real time. Invest in a tech solution that lets you track the impact you’re making.
As you start planning your next activation, know what kind of technology is out there to support your goals.
Lynn Martelli is an editor at Readability. She received her MFA in Creative Writing from Antioch University and has worked as an editor for over 10 years. Lynn has edited a wide variety of books, including fiction, non-fiction, memoirs, and more. In her free time, Lynn enjoys reading, writing, and spending time with her family and friends.
