Ever wonder how search engine optimisation gives all businesses the right tools and strategies to keep them visible on search engines all the time? Just like any structure, you need to have something to hold them in place—an SEO agency, a foundation. Keywords, content, and backlinks are just the icing on the cake, but what really keeps everything in place is the technical SEO. But what exactly is technical SEO, and why does it matter so much?
What Is Technical SEO?
Behind-the-scenes, back-of-house, foundation—whatever you want to call it or however you want to explain it for people to understand, technical SEO is what keeps the website optimisation of your business, understands your website so that the right users can find you easily.
For us to understand this better, here are some of the key elements of technical SEO that influence not only the performance of your website but also the experience of your users:
Website speed and performance. The people logging online nowadays have lots of things to do and to look for—and this is a challenge your website needs to face, as it is crucial to keep the satisfaction of your users with the fast-loading time of your site. Things like having a reliable provider and even keeping your website concise and simple can improve the user experience faster than you can imagine.
Mobile-friendliness. At the same time, people nowadays are more reliant on their mobile phones than on their computers. And while loading times can get relatively faster with this thought, you also need to support your website to be mobile-friendly by always leaning onto responsive design so that your website is flexible and adaptable to different screen sizes and keeping your images compressed and small in file size.
Secure Website (SSL Certificates). Do you know how users know that your website is safe? It’s all in the ‘s.’. And by this we mean that your website starts with “https” instead of “http.”. Cool, right? That’s the job of cybersecurity, where it not only keeps your page safe with the SSL certificate, but it also gives users the peace of mind they deserve whenever they surf your website, pay online, and keep their information sensitive and private.
Optimising website structure and navigation. A well-structured website is not only keeping your pages linear and concise, but it is also knowing how the users can find you when all they have is retention and not their phones or any QR codes.
Fixing broken links and errors. Broken links mean that your business’ engagement with potential customers will get delayed. While this is something unavoidable at times, keep in mind that regularly checking and fixing the links you’ve put on your website is a good routine that won’t fail you in the long run.
Schema markup and structured data. Schema is getting all the attention, and for a good reason—these are additional pieces of information about your business that no one asked for but are important for them to know.
Managing duplicate content. Having lots of content to work on can lead not only to duplication but also to lower website rankings. While we don’t want that to happen on your page, keep in mind that the redirect links are in place as well as avoiding content that is almost identical.
Enhancing core web vitals. Core web vitals are a set of user experience metrics that measure how fast your main content loads, how responsive your site is to the interaction of organic users, as well as how stable the layout of your website is while it loads to ensure a smoother browsing experience and a whole lot of engagement ahead.
Why Technical SEO Matters for Businesses in Australia
With digital markets in place, more and more businesses have grown and expanded exponentially, and this is because of technical SEO. And investing in it will give you all the benefits your business needs and more, like:
- Offering better user experience of not only making loading times faster but also mobile-friendly and voice-assistant ready.
- Because your website will rank higher than usual, there will also be users who will not only lurk at your page but will also be likely to make a purchase or send your business a message and interaction.
- And lastly, a strong technical SEO foundation will always keep your website optimised and up to date with the latest algorithms and system changes.
Future-proof your online business so that you can secure its future.
The world of digital marketing is a window to lots of opportunities to connect, discover, and explore. So why not make your business a part of that realm through technical SEO?
Lynn Martelli is an editor at Readability. She received her MFA in Creative Writing from Antioch University and has worked as an editor for over 10 years. Lynn has edited a wide variety of books, including fiction, non-fiction, memoirs, and more. In her free time, Lynn enjoys reading, writing, and spending time with her family and friends.
