To amplify your content marketing efforts and to maximize the promotion of your brand or business, it’s essential to explore a diverse variety of content formats. A good content marketing agency can help you create an impactful content strategy—one that uses the channels and formats known to best resonate with your audience.
Once the go-to strategy for businesses large and small, blogging is no longer the only proven method for attracting visitors and increasing visibility online. In the digital age, you can connect with your audience through much more than a well-written blog. By leveraging diverse content formats, you will boost the effectiveness of your brand’s content marketing strategy.
Different types of diverse content
When it comes to creating content, there is a wide range of options nowadays. Content formats such as videos, infographics, podcasts and live streams have transformed the way in which marketers approach content creation, helping them to align with an audience that is becoming more and more selective about the content they engage with.
To better plan your content strategy and maximize engagement, it’s crucial to understand the full potential of each format:
Short-form videos on social media and website explainer videos account for around 82% of all internet traffic. Featuring a video on your brand’s website can substantially boost its conversion rate. Compelling video content share your brand messaging whilst telling a story that resonates with your audience.
Some audiences prefer audio content, which can be more convenient and accessible whilst on the go. Over 2 million active podcasts worldwide prove that the intimate, conversational content format is well received by listeners. Audience participation Q&As and feedback can further boost podcast engagement and help with brand loyalty.
Infographics are a powerful visual format brands can use. They’re a good format for simplifying complex data and creating a clear narrative for the data. Engagement rates on social media are usually maximized when your content includes an easy-to-understand, visual format.
Interactive content, that includes polls and quizzes, is often found to be a form that is shareable and engaging. These types of content allow you to capture detailed data about your audience, whilst giving them a fun experience.
Live streams offer immediacy and interactivity and allow you to engage with your audience in real-time, on platforms like Facebook Live and Twitch. Have live conversations with your audience about topics that interest them, or use these sessions to get some highly-valued feedback you can use.
Diverse content format versatility
To grow your audience, your brand will benefit from being open to exploring different content formats and the unique benefits they offer. Focusing on content that best connects with your audience can significantly increase engagement, maximize content impact, and boost brand awareness.
A cohesive content strategy that uses different formats allows your audience to consume more of your content in a variety of ways. Understanding your audience and aligning the content format to their preferences is key to getting your message across.
Want to get the most out of your content? Consider repurposing it and giving it a new lease of life. A blog can easily enjoy a second life, whether it becomes a podcast episode or a series of social media posts.
Cross-promotion across your content is another great way of showcasing the different pieces of content your brand is putting out there. A blog post can promote a podcast episode, a video, or vice versa. Outside cross-promotion, using social media to drive traffic will maximize the reach of your content.
Strategically integrating diverse formats into your content strategy can set your brand apart from the competition and greatly increase your engagement rates. Keeping a close eye on emerging trends and being ready to incorporate new content formats and strategies, as and when, will help to ensure that your brand always stays relevant in the rapidly evolving digital space.
Lynn Martelli is an editor at Readability. She received her MFA in Creative Writing from Antioch University and has worked as an editor for over 10 years. Lynn has edited a wide variety of books, including fiction, non-fiction, memoirs, and more. In her free time, Lynn enjoys reading, writing, and spending time with her family and friends.
