Many budding online entrepreneurs carefully select the appropriate platform when planning to create an online store. If you study statistics and customer reviews, you will most often have to choose between two options when such a question arises. It’s a constant battle between BigCommerce VS Shopify, and it’s difficult to determine a clear favorite.
However, the share of competitors of these cloud platforms is much lower. Many will be interested to know why these systems are so popular and what their main features are.
Design personalization
This benefit applies more to the Shopify platform. This system has open access to the theme’s source code and a built-in multifunctional editor. Therefore, the owner of an online store can easily make various edits and changes to the current design.
BigCommerce is a more limited platform. Here, you will not have access to edit templates. But you can still make edits and changes. Plus, there are many ready-made solutions to easily create an online store for your company’s products and themes.
Optimization
With BigCommerce, you get access to excellent functionality that will allow you to ensure high-quality optimization for the search queries you need.
The direct competitor was initially designed as an online platform for SEO promotion. There are ample opportunities for customization, setting alt and meta tags, structuring data, and so on. In both cases, it will be convenient and effective for you to promote your store through search engines.
Introduction of payment systems
It’s hard to imagine an online store without the ability to pay for goods. Therefore, appropriate payment systems must be integrated.
Both platforms offer an excellent opportunity to connect several payment gateways and systems simultaneously. It applies to global payment giants and local service providers relevant to your country or region.
Technical support
Another point of pride in the two platforms for modern online business is the work of technical support services. It is difficult to say which system works better. However, some believe that Shopify copes with its responsibilities better. However, this is instead a subjective assessment since reviews of the work of specialists in both cases are very good.
Additionally, you will be able to use training materials and attend webinars to better understand cloud platforms’ capabilities, understand new functions, and fully engage in the development of an online web-store without outside interference.
Applications
If you go to the Shopify app store, you will see an impressive range of software solutions. These are applications and extensions that will help you and your online business.
The BigCommerce platform also has add-ons. Although the range is somewhat different, the emphasis is on the most valuable and practical applications. Customers use add-ons to get additional value for their online shopping experience.
Therefore, making a final choice between the two presented platforms takes time and effort. In this case, you should consult with specialists, consider individual needs, your own skills in managing online stores, and other essential aspects. Remember that you can always switch from one platform to another. It’s not as difficult as you might think.
Lynn Martelli is an editor at Readability. She received her MFA in Creative Writing from Antioch University and has worked as an editor for over 10 years. Lynn has edited a wide variety of books, including fiction, non-fiction, memoirs, and more. In her free time, Lynn enjoys reading, writing, and spending time with her family and friends.
