Have you asked yourself, “How do some emails make people click, while others get ignored?” In 2025, email marketing is still one of the best ways to talk directly to your audience.
But people are getting more emails than ever, so you need to make sure yours stands out in the right way. It’s not about doing anything complicated. It’s about sending emails that feel real, helpful, and simple.
In this article, we’ll talk about how to write emails that people open and click — without sounding pushy or using any difficult tricks.
Why Email Still Works in 2025
Even with so many apps and social media platforms, email is something people check every day. Whether it’s for work, shopping, or updates, emails are still part of daily life. That’s why brands and creators keep using email to stay in touch.
The trick is to make your email feel like it’s worth the time to open. When someone clicks, it’s usually because they feel it’s either useful, interesting, or personal. And that’s something email still does well.
Email Feels More Personal
One of the best things about email is that it can feel like a direct message between you and the reader. With the right tone and simple language, emails can sound like a friend talking — not a company shouting. And when people feel that personal touch, they’re more likely to click. To learn more about these, you can visit logosmarketing.net.
How to Write Emails That People Want to Open
The subject line is the first thing people see. So it needs to be clear, short, and make sense. Instead of trying to be too clever or fancy, just tell them what they’ll get.
For example:
- “Here’s your gift inside”
- “3 tips for better sleep tonight”
- “Sale ends tomorrow — don’t miss this”
Start With a Friendly Line
After someone opens your email, the first line should feel warm and human. You can say something like:
- “Hope your week is going well.”
- “Just wanted to share something useful with you today.” This kind of start feels light and familiar. It sets a positive tone for the rest of the message.
Keep It Short and Clear
Nobody wants to read a very long email. People are usually checking emails on the phone, maybe while having tea or between tasks. So your message should be short and clear. One idea per paragraph. Easy sentences. You can even use bold or highlight one main sentence that you want people to notice. But keep the tone natural — like you’re talking to a friend.
Add One Clear Button or Link
When someone finishes reading your email, what do you want them to do? Maybe it’s checking out a blog, buying a product, or replying to you at platform like Logos Marketing. Whatever it is, make sure there’s one clear button or link. Not five options. Just one thing to click. That keeps it simple and easy to follow.
You can write:
- “Click here to read more”
- “Get your discount now”
- “See the full list here”
What’s Working Well in 2025
Telling a short story in your email works well in 2025. It can be a short real-life situation, a customer feedback line, or a simple experience. When people read stories, they feel more connected. Just keep it short and relevant. Then link it to your product, offer, or idea.
For example:
- “Last week, I forgot my umbrella and got fully drenched before a meeting. That made me think — why not remind our customers about our waterproof bags before the rainy season?”
Clear Value in Every Email
If every email gives something small — like a free download, a short guide, or a helpful link — people get used to opening your emails. They know you’ll always share something useful. That builds trust over time and leads to more clicks without doing anything extra.
Conclusion
Email marketing in 2025 still works well — if done right. The main idea is to keep things simple, personal, and clear. Use short subject lines, add one clear message, and write like you’re talking to a friend. People don’t want long, complicated messages. They just want to know what’s in it for them.
When your email gives them something helpful in a friendly tone, the clicks will come. And the best part? You don’t need any big tools or tricks. Just some smart writing, a clear mind, and a little care in how you talk to your readers.
Lynn Martelli is an editor at Readability. She received her MFA in Creative Writing from Antioch University and has worked as an editor for over 10 years. Lynn has edited a wide variety of books, including fiction, non-fiction, memoirs, and more. In her free time, Lynn enjoys reading, writing, and spending time with her family and friends.
