Enhance Marketing with Headless CMS

With marketers under constant pressure to create engaging, personalized, and cross-channel content experiences for growing audiences in an increasingly digital marketplace, a traditional content management system (CMS) restricts a marketer’s ability to troubleshoot creative roadblocks, underperformance, and stagnant growth opportunities. A headless CMS goes above and beyond basic requirements and ensures that marketers have everything at their fingertips to execute creative solutions for scalable projects and campaigns for any audience. With content backend and frontend capabilities separated, a headless CMS allows for ultimate flexibility and the ability for companies to quickly adapt to new trends and technologies. One of the best in the business offering such an option is Storyblok highly rated headless CMS that provides a distinctly valuable option for content creation.

Flexibility for Multichannel Marketing

The greatest advantage of a headless CMS is the ease with which it disperses content across an omnichannel network. Where a typical CMS has a frontend website (i.e., WordPress or Squarespace) and can operate only to such services, a headless CMS lacks a predetermined frontend integration and, instead, utilizes APIs to transfer the content to any endpoint it requires. Thus, marketers can effectively achieve uniform messaging on all platforms while simultaneously dispersing content to every available endpoint at which their users operate most effectively. Such freedom is groundbreaking for those intent on getting the most out of their marketing with a headless CMS.

That’s because the campaigns they can create go beyond the website and include mobile apps, social media, email, IoT devices, and digital screens in brick-and-mortar locations. For example, a merchant e-commerce website can update product information on the website, the mobile app, and the in-store digital screen all at once so that wherever a customer interacts with the brand, they see the same information. Even the omnichannel experience translates to emerging technologies like AR and VR. For example, a gaming company can launch a new game and, at the same time, via a headless CMS, launch the content experience for its VR headset while simultaneously issuing a press release on its blog and social channels.

Furthermore, a headless CMS allows for international campaigns more seamlessly. A brand that operates on a global level can run the same holiday campaign, and the translated, geographically relevant version of the copy shows up on the app, on the digital screen in store, etc. The ability to have the same copy and message across all of these channels albeit one adjusted for the particular region empowers marketers with greater engagement and the guarantee that no audience, no segment, no market ever feels slighted. Therefore, with such quick execution and control over so many channels for one campaign, the time savings make headless CMS integral to a multichannel marketing approach.

Streamlined Content Management for Faster Campaigns

When campaigns are due, and ownership and adjustment of content happen in seconds, it’s easy to be a marketer. A headless CMS provides this type of ownership and adjustment that allows teams to work in such a way that executing campaigns is more straightforward than ever. Because everything is sourced from one content library, marketers can adjust and alter the content without even going to the front end. If a marketer wants to alter a promotional banner, make it more international for a world-evolving brand, or change copy for localization sensitivity, it’s simply in reach. Even headless programs like Storyblok boast a front-end visual editor for marketers to see and suggest adjustments without bringing developers to the table, which only helps streamline turnaround time toward launching the campaign. A digital world moves so fast that it’s bound to get ahead of you but your marketing can now compete and catch up with a headless CMS. Headless CMS makes everything so much easier.

Personalization at Scale

But another feature that bolsters marketing is personalization. Personalization is key in today’s effective marketing efforts, and the fact that a headless CMS provides even greater personalized opportunities is a plus. A headless CMS works well with CRM and analytic tools and provides marketers with the chance to alter content for micro demographics. For instance, a headless CMS can allow an eCommerce site to display to someone products they viewed in the past if it’s a returning customer or create custom coupon codes for that individual. When content is so relevant and timely, engagement and conversion are inevitable. Brands attempting to enhance their marketing via headless CMS technology discover that personalization carries over from channel to channel. An email blast, for instance, might be a follow-up push notification in the mobile app or a banner ad on the website all cross-channel efforts making the customer believe that they’re interacting with a personalized brand which, in turn, makes them more invested and loyal.

Enhanced Collaboration Between Teams

With a legacy CMS, for example, marketers and developers get frustrated with each other at times because every little change request has to go through the other side and be communicated back and forth. A headless CMS solves this problem because it dissociates the front end and back end the area where content is generated and the area where it’s deployed. Therefore, content creators can dedicate themselves solely to creating and managing content while developers spend all their time developing and perfecting the customer-facing experience.

For example, Storyblok’s visual editor allows content creators to see changes in real time as they make them, meaning they don’t always need developmental insight to see if their hunches were correct. Because the turnover rate is incredibly rapid, as long as a headless CMS is employed, the production process is a team effort. Thus, campaigns can go live in shorter time frames while quality and effort efficiency are maintained. Therefore, independence enhances marketing due to the capabilities of a headless CMS being at the marketers’ fingertips for creative desires and intentional actions.

Future-Proofing Marketing Strategies

Every moment, new trends and channels enter the digital marketing world. The ability for companies to pivot so fast to the industry is made possible with a headless CMS. For instance, as voice search and smart speakers rapidly enter homes, marketers can adjust on a dime to generate content for these surface-level interfaces, using a headless CMS to push the content there. Likewise, brands seeking to explore augmented reality (AR) or virtual reality (VR) experiences can see it done and integrate it into their content delivery system without starting from scratch. This adaptability means that as needs change, companies can continually enhance marketing with headless CMS solutions. Thus, Storyblok champions a company that is flexible and future-oriented.

Strengthening SEO and Performance

Speed and SEO as part of the marketing effort. Legacy CMS means slower loading times. As these companies add more and more themes and plugins over the years, it can slow down the performance. A headless CMS delivers content via APIs, which means the content is already parsed and ready to go at a faster level. People do not want to linger on a web page or article for more than a few seconds. The faster the page, the better the bounce rate and increased chances of converting a visitor into a sale. For example, with a headless CMS, a company can control that all of its assets load quickly, no matter where/device they’re located. Maintain marketing domination with a headless CMS for distribution. Rendering and distribution will happen at such a rapid pace and with such efficiency that your marketing efforts will appear precisely when they need to.

Simplified Global Campaign Management

When businesses need to replicate content management areas on a global scale, it can be a bit much. The headless CMS circumvents this kind of problem by using a global content management system with localized features. For example, the business can use the same template and message for a global campaign but change the language, imagery, tone, and cultural allusions to make it appealing and suited for the new audience. Therefore, with headless CMS solutions, companies can better their marketing campaigns while still focusing on the global initiative as they cater to different audiences.

Conclusion

The emergence of headless CMS solutions transforms how marketers deploy and run campaigns. The flexibility, productivity, ease of use, developer friendliness, and micro-optimization for personalization make a headless CMS the only resource brands need to successfully get campaigns off the ground and deployed across various distribution channels. As long as brands have access to a best-in-class headless CMS solution like Storyblok they will always be one step ahead of the competition because the resources needed will already be at their fingertips. Thus, for any marketer seeking to get ahead and remain on par with competitors, accessibility to a headless CMS is necessary. Once you utilize headless CMS technology and subsequently broaden your marketing opportunities you’ll be primed for audience engagement and conversions that keep your brand ahead of the competition in the ever-changing digital landscape.