When online casinos build their websites, they spend a wealth of time ensuring that the user experience is on point. They know if they get it right, they’ll be able to keep users playing for longer, and the longer people spend gambling, the more cash the casino will make.
If you head to NewCasinos, you’ll see how all the newer online casinos are focusing on the user experience. Let’s see how they accomplish this.
Mobile gambling
More and more people are using their mobile devices to gamble nowadays. In fact, it is estimated that 50% of people will play online casino games on their mobile devices.
Online casinos have embraced this trend. You’ll find that many of their platforms have been designed to be simpler to navigate, and most (if not all) of their games will load up on mobile devices. Honestly, this is where platforms seem to be spending the vast majority of their cash.
This is where the user experience is positively impacted. By offering mobile gambling, online platforms are making it a lot simpler for people to gamble how they want. The focus on mobile gambling is also benefiting those who primarily play on computers, since the user interface is designed in such a way that it is much simpler to get around.
Access to games
Online casinos are providing better access to casino games to play.
A larger selection of games means that people have more to choose from. When a site has a larger number of games, you’ll often find that people are a whole lot more likely to play different games. This gives more interaction for the player, and more cash for the online casino as people will be sticking around for longer.
Platforms have also spent a huge amount of time focusing on how these games are presented to players, and pay attention to the latest website design trends to know what is appealing to users.
You’ll often find that online casinos will spend a lot of time pushing the games they know people will want to play. So, on their main page, they’ll often list the most popular games – that is, those games that are far more likely to encourage people to play. If gamblers see these nifty games on the main page, they’re also more likely to enjoy the overall experience and stick around.
Online casinos have also tried to implement features that try to push people towards the games they’ll likely enjoy the most. For example, if somebody is spending a huge amount of time playing a certain slot machine, then the online casino may try and push them toward similar games. The player loves this. It is an overall positive player experience, with people getting all the fun they need without heading elsewhere.
Access to customer support
Studies have shown that the customer experience is considerably enhanced by access to customer support. It just makes people trust a platform a whole lot more.
If a site has good customer support, people are more likely to stick around. A site that invests in customer support and shows that they’ve invested in customer support, demonstrates to players that the site cares about them. Even if the customer never ends up using customer support (and this is very likely), they know that the site is there for them if they run into any issues. This is the sort of thing that applies to all business models. The more support a platform offers, the more people will end up spending their cash there.
Withdrawal and deposit options
This is an area where many casinos are investing nowadays. There are two reasons for this.
The more payment options there are, the more chance there is of finding a payment method that the player prefers to use. This, of course, will impact where the player will choose to gamble. For example, some sites are now accepting cryptocurrency, so they are reeling in the gamblers who have crypto to spare.
Online casinos also want to make it easier to withdraw and deposit cash, with the latter being more important. The faster somebody can get cash into their account, the more likely they are to keep gambling. Their user experience has been improved, and the online casino’s accounts have seen the benefits too.
Site navigation
Finally, platforms spend a huge amount of cash on ensuring their site’s navigation is up to par. People should be able to find what they want to play in no more than a couple of clicks. When people find what they want easily, they play more.
Final Thoughts
Yes, this is a rather simple guide to how the user experience will affect how people play. However, it goes to show that sometimes the smallest changes to the user experience can drastically improve how long the player plays for, and how much cash they spend. Knowing this now, go check out some of the newer online casinos to see how this is all being put into practice.
Lynn Martelli is an editor at Readability. She received her MFA in Creative Writing from Antioch University and has worked as an editor for over 10 years. Lynn has edited a wide variety of books, including fiction, non-fiction, memoirs, and more. In her free time, Lynn enjoys reading, writing, and spending time with her family and friends.
