With each passing year, more and more new medical applications are being developed. Clinics are realizing their benefits and commissioning them from developers.
There’s more to healthcare app development than you think. Even the perfect mobile application will never become popular if it is not advertised. Therefore, promoting applications is also very important.
What are mobile applications needed for doctors and hospitals?
A mobile application for a clinic brings great benefits to both the organization itself and to each individual doctor working in it. The hospital gains the following advantages:
- The convenience of analyzing patients, as most users of such programs are always willing to share their data.
- Automatic collection of an up-to-date customer database in digital format instead of lengthy processing of paper forms.
- The ability to conduct various promotional campaigns
- Improving service quality through customer feedback
Doctors will be able to record all information about their patients in an electronic database using the application, rather than digging through piles of paper documentation, always staying connected with their patients, and being able to consult with them remotely, saving both their own and others’ time.
How to promote a mobile medical application?
First and foremost, you need to analyze the target audience of this application. Determine their characteristics, desires, and needs. After that, start promoting the product. This can be done using several methods:
- Using the website. If your clinic already has a website, you can attract users through it. For example, you can publish information about the hospital’s mobile application in the promotions section and add the option to share the news on social media. You can also add an advertising banner dedicated to this event on the homepage of the website.
- Using social media. If your clinic has official pages on social media, you can advertise the application there. First, inform your followers about the launch of the mobile application. You can also update the covers/avatars of the communities: add a call to download your clinic’s application there. You can also teach your clients how to use the application by posting informational posts, creating a video, or making an infographic. Organizing a repost contest among all subscribers is a good idea. And of course, do not forget about targeted advertising.
- Informing regular clients. Notify them about the creation of the application through SMS or email campaigns. You can promise them some bonus if they download it. You can also implement a referral program and start word-of-mouth advertising.
- Advertising to new clients. Instruct all staff to actively talk about and remind patients about the application. Decorate the entire clinic with promotional materials: place table tents at registration desks, stick stickers with QR codes on doors, etc. Tell acquaintances about the application and distribute leaflets on the street.
- Collaborate with partner companies. Exchange banners and leaflets, share each other’s posts.
But remember, you need to constantly advertise the application. Use different methods for this, sooner or later you will be able to identify the most effective ones. Study your audience frequently and update the clinic’s data. And then you will definitely succeed.
Lynn Martelli is an editor at Readability. She received her MFA in Creative Writing from Antioch University and has worked as an editor for over 10 years. Lynn has edited a wide variety of books, including fiction, non-fiction, memoirs, and more. In her free time, Lynn enjoys reading, writing, and spending time with her family and friends.
