Streaming has become a go-to way for people in the UK to watch their favorite entertainment. Several platforms have been made available, with many standalone options and those provided by the biggest TV networks the country has to offer.
According to some figures, two-thirds of all Britons are thought to have at least one streaming platform to which they are subscribed, whereas 45% of those have a subscription to at least two or more platforms.
Of course, in today’s age, streaming has become the way to go for getting content. The technology that is involved has helped to shape this particular narrative, as we’ve become accustomed to using the internet for almost anything that we do, especially when it comes to entertainment.
What technology is being used?
Technologies being used for streaming can vary, as it can be dependent on the way in which Brits are deciding to stream the content of their choice.
Unsurprisingly, internet connectivity is among one of the essential forms of technology that continues to be utilized and needs to be continually improved due to user needs. Those who use traditional devices like PCs, laptops, and smart devices that are connected to the home internet will often make the most of high-speed fiber broadband. However, the emergence of smartphones has changed all the behaviors that are being experienced in streaming.
Users are now using their portable devices to stream content, whether that be listening to music or podcasts, playing live casino games at a UK casino, or even watching films or TV series while they are on the move or in a place of comfort and convenience. As behaviors and preferences have changed and led to this type of device becoming more popular, 5G internet connectivity has become a key driver in making sure users receive the best possible experiences.
Streaming platforms have had to match the demand
Given the demands that are now being experienced, the entertainment industry is now being required to satisfy those needs to make sure they remain relevant in a highly competitive space.
Several options can be utilized for the same types of experiences. Movie and TV enthusiasts can use various platforms to find the films and series they want to binge watch; music lovers can use multiple different sites to listen to their favorite artists and tracks; and gamers can stream their favorite esports and games on platforms that have become available. Essentially, there are multiple options available, giving users the chance to satisfy their demands.
As a result, platform providers need to ensure they are utilizing the technologies available. They do this by continuing to offer new products and services while also ensuring they offer the best experiences. This has led to an increase of original content, or even exclusive releases that cannot be found anywhere else.
What is the future of the UK’s streaming market?
It is worth mentioning that the UK streaming market is without doubt a huge one. The trend is starting to change and it is mostly due to a number of external factors.
Streaming has been proven as the most economic form of entertainment that people look for, whereas, traditional forms have become redundant and expensive in the process. With OTT platforms, a higher level of flexibility is being realized which is enabled by the on-demand serving that allows people to engage in the entertainment they would like and whenever they can.
The technology is also expected to have a positive influence on streaming in the future as well. The technology in use today is already capable of delivering an ideal experience, but future improvements in internet connectivity are anticipated to make streaming more seamless and of higher quality.
Moreover, we would observe other methods that content will be streamed in the future. For example, virtual reality content could become streamable with updates in technology being felt. When this is accomplished then, obviously, the way that entertainment is streamed in the UK will change eventually and thus, the industry, too, may transform.
Having so much potential and with technology being limitless, it is almost impossible not to be excited about what could be in store in the future.
Lynn Martelli is an editor at Readability. She received her MFA in Creative Writing from Antioch University and has worked as an editor for over 10 years. Lynn has edited a wide variety of books, including fiction, non-fiction, memoirs, and more. In her free time, Lynn enjoys reading, writing, and spending time with her family and friends.
