It seems like every time you turn on the news or read on the Internet, the impact that AI is having on our daily lives. While there is some justified controversy surrounding AI, especially as it encroaches on the job market, as in the case of the Longshore Men strike, there are many gems that these tools bring. Besides the online gaming industry, the iGaming industry continues to soar to new financial heights on the ticket of personal gaming and marketing. Discover in this guide the genius that behavioral AI tools bring to the iGaming table for an unforgettable playing and marketing experience.
What Is Behavioral AI?
Behavioral AI is a subset of artificial intelligence that monitors and collects data to analyze it for the end goal of simulating accurate human behavior. Because behavioral AI is intensely data-driven, it constantly updates its data and re-analyzes it to improve the algorithms to correctly predict human behavior and decisions. Hands down, the iGaming industry continues to be shaped immensely by the immense success of behavioral AI tools, including game creation and personal bonuses.
Benefits of Behavioral AI with iGaming
Before jumping into the amazing iGaming selection, behavioral AI works to maintain the overall peaceful and safe playing experience. With the iGaming industry generating over $60 billion in revenue just in 2022, it has fueled the interest of cybercriminals to ruin the party. That’s why licensed iGaming sites use AI overall to maintain and assess the integrity of their network system. Failure in this regard can lead to their licenses being revoked.
Once the AI tools successfully verify and approve new members behind the scenes, the behavioral AI tools work to maintain peace. Every time a member logs in, behavioral AI is used to verify that login with multi-factor authentication. It also monitors all the actions each member does on the website, including the types of games they prefer.
With this data stored and re-analyzed in the databases, behavioral AI automates for iGaming sites and threats in real-time. A great example is one member trying to use another member’s credentials to log in. After too many attempts, or even on the first attempt, behavioral AI can automatically isolate and lock out those members from the network to maintain a peaceful and safe gaming environment.
Behavioral AI tools are the first choice for iGaming operators to combat financial fraud. Because iGaming operators which include real money and new sweepstakes casinos, rely heavily on purchases, behavioral AI, in real-time, can spot fraud happening. If one member is trying to use another member’s financial details to make a deposit or purchase a gold coin package, for example, behavioral AI will block the transaction and alert the operators of the situation.
Sometimes, a legit member uses a different payment method or a larger amount than normal. Even in these legitimate scenarios, behavioral AI may question and prevent these transactions from going forward until they can be further verified. While it might be inconvenient, the most loyal iGaming members value safety above anything. Happy members usually refer new members to the site, which makes it fun for everyone involved.
Behavioral AI for Personalized Gaming and Marketing
For most iGaming members, the real joy of behavioral AI is the unbeatable personalized gaming experience. Even though most of the top iGaming sites offer strategy guides about the rules and tips for games like poker and baccarat, they are general in nature. With behavioral AI, each member can receive a personalized and dedicated strategy guide based on their personal gaming habits, good and bad.
Behavioral AI catalogs things you do well and those you don’t. As a result, these tools can outline strengths and weaknesses and even tips about how to play better. Taking behavioral AI to a new level, iGaming members continue to enjoy personalized bonuses.
In the past, traditional iGaming sites offered general promotions for all the members. The first issue is the cost of running these promotions, and the second one is not all the members might take to it. To boost the return on investment and to cut costs, behavioral AI is now being used to create dynamic, personalized ads for each member based on the games they prefer to play. And if a member has been inactive from the site for too long, you can count on behavioral AI with a custom promotion to lure them back.
Challenges of Using Behavioral AI in iGaming Marketing
One of the challenges iGaming operators have is keeping the gaming material fresh. In the past, it took a significant amount of time for a new game to come out. However, thanks to behavioral AI, the production speed of releasing new games is drastically reduced.
The process is so much faster than many iGaming sites now promote new game releases almost weekly. To promote it, they rely heavily on behavioral AI to create dynamic ads to reach members on a different level. This new marketing technique is proving to be highly successful, especially since it is behavioral AI driving the production of new games based on what members like and prefer to play.
Lynn Martelli is an editor at Readability. She received her MFA in Creative Writing from Antioch University and has worked as an editor for over 10 years. Lynn has edited a wide variety of books, including fiction, non-fiction, memoirs, and more. In her free time, Lynn enjoys reading, writing, and spending time with her family and friends.
