The online concert ticket market is a fast-paced world full of opportunities and risks. For some, it’s a side hustle that brings in extra cash; for others, it’s a full-time business. But is it possible to make money buying and selling concert tickets online? The answer is yes—but it’s not as simple as it might seem.
This post will dive into the pros and cons of buying and selling concert tickets online. We’ll also share insider tips from industry experts like Chris Cabrera of Barry’s Ticket Service, Steve Resnig from 4tix, and Jennifer Cohen, an online wholesale specialist. Whether you’re a fan or an aspiring ticket reseller, this guide will help you navigate the highs and lows of this competitive market.
Why Is Concert Ticket Reselling So Popular?
Concert ticket reselling has become increasingly popular in recent years, and for good reason.
Here’s why so many people are drawn to this market:
High Demand for Big Events: When major artists announce tours, tickets often sell out within minutes. This creates opportunities for resellers to buy tickets at higher prices.
Flexibility: You can buy and sell tickets from anywhere with an internet connection. All you need is a smartphone or computer.
Potential for Profit: With the right strategy, resellers can make significant profits, especially for sold-out events.
Chris Cabrera, Chief Digital Officer at Barry’s Ticket Service, explains: “The key to success in ticket reselling is understanding demand. Our tools help predict market trends so buyers can purchase tickets at the right time and price.”
How Do People Make Money Reselling Tickets?
Making money in the ticket resale market isn’t just about luck—it’s about strategy. Here are some steps that successful resellers follow:
1. Buy Tickets Early
One of the best ways to secure lower-priced tickets is to buy them during presales or early bird sales. Many artists offer presale access through fan clubs or credit card promotions. For example, platforms like Weverse often provide exclusive access to K-pop fans.
2. Focus on High-Demand Events
Not all concerts are created equal. Focus on events where demand will likely exceed supply—think major pop stars, reunion tours, or limited-capacity venues.
3. Monitor Market Trends
Successful resellers keep an eye on ticket prices leading up to the event. Tools like StubHub’s pricing analytics or Barry’s Ticket Service’ AI-driven insights can help you gauge when to sell.
4. Use Trusted Platforms
Selling on reputable platforms like StubHub, SeatGeek, or Vivid Seats ensures secure transactions and access to a large pool of buyers.
Jennifer Cohen advises: “When listing your tickets, include detailed descriptions and clear images. This builds trust with potential buyers.”
What Are the Risks of Reselling Concert Tickets?
While ticket reselling can be profitable, it’s not without its challenges. Here are some common risks:
Fraudulent Tickets: Scammers are everywhere in the ticketing world. You could lose money and damage your reputation if you accidentally buy fake tickets.
Market Volatility: Ticket prices can fluctuate based on demand. If demand drops or event organizers release more tickets, your investment could lose value.
Service Fees: Most resale platforms charge fees for both buyers and sellers, which can eat into your profits.
Legal Issues: Some states have strict laws against ticket scalping or price gouging. Always check local regulations before reselling tickets.
Steve Resnig from 4tix adds: “The biggest mistake new resellers make is not verifying their sources. Always buy from official sellers or trusted marketplaces.”
Insider Tips for Maximizing Profits
Chris Cabrera shares his top strategies for succeeding in the ticket resale business:
1. Timing Is Everything
“Ticket prices tend to rise as the event date approaches,” says Cabrera. “However, there’s a sweet spot—usually a week or two before the event—when demand peaks.”
2. Leverage Technology
Barry’s Ticket Service uses AI tools to predict price trends and optimize buyer seat selection. These tools can also help resellers identify undervalued tickets.
3. Diversify Your Listings
Don’t rely on just one platform to sell your tickets. List them on multiple marketplaces like StubHub, SeatGeek, and Vivid Seats to reach more potential buyers.
4. Avoid Bots
Using bots to buy tickets in bulk might seem tempting, but it is often illegal and unethical. It can also lead to account bans on major platforms.
Can You Lose Money Reselling Tickets?
Yes—reselling concert tickets comes with financial risks. Here are some ways you could lose money:
Overpaying for Tickets: If you buy tickets at inflated prices during peak demand periods, you may struggle to sell them for a profit later.
Unsold Inventory: If your tickets don’t sell before the event date, you’ll be left with worthless inventory.
Platform Fees: Selling fees on platforms like StubHub can significantly reduce your profit margins.
Scams: Falling victim to counterfeit tickets or fraudulent buyers can lead to financial losses.
Jennifer Cohen emphasizes: “Always research before buying resale tickets. Look at historical pricing data and compare listings to avoid overpaying.”
The Benefits of Buying Concert Tickets Online
For fans looking to attend concerts rather than resell tickets, buying online offers several advantages:
Convenience: No need to wait in long lines—you can purchase tickets anytime from your phone or computer.
Price Comparison: Online platforms make comparing prices across multiple sellers easy.
Secure Transactions: Trusted marketplaces use encryption and fraud detection tools to protect buyers.
Barry’s Ticket Service offers personalized recommendations based on user preferences and leveraging AI technology for fraud prevention.
The Downsides of Buying Concert Tickets Online
Despite its convenience, buying concert tickets online has its drawbacks:
High Service Fees: Many platforms charge additional fees that can make tickets significantly more expensive than their face value.
Risk of Scams: Fake websites and counterfeit tickets are common pitfalls in the secondary market.
Limited Refund Options: Most platforms have strict refund policies, meaning you may not get your money back if plans change.
Steve Resnig advises fans: “Stick to verified sellers on platforms like Ticketmaster+ or Barry’s Ticket Service. Look for badges that indicate authenticity.”
Is Ticket Reselling Worth It?
Can you make money buying and selling concert tickets online? The answer depends on how much effort you will put into it. For those who do their research, stay informed about market trends, and use trusted platforms, ticket reselling can be a profitable venture.
However, it’s important to understand the risks involved—both financial and legal—and plan accordingly.
Chris Cabrera sums it up perfectly: “Whether you’re buying or selling concert tickets online, knowledge is power. Use the right tools and strategies to make informed decisions.”
Final Thoughts
The world of online concert ticketing is full of opportunities for fans and entrepreneurs alike. If you’re a buyer looking for seats at your favorite show, stick with reputable sellers like Barry’s Ticket Service or Ticketmaster+. And if you’re an aspiring reseller hoping to profit, remember that success comes down to timing, research, and using trusted tools.
With insights from experts like Chris Cabrera at Barry’s Ticket Service, Steve Resnig from 4tix, and Jennifer Cohen in online wholesale markets—you now know how to navigate this exciting (sometimes unpredictable) industry.
Lynn Martelli is an editor at Readability. She received her MFA in Creative Writing from Antioch University and has worked as an editor for over 10 years. Lynn has edited a wide variety of books, including fiction, non-fiction, memoirs, and more. In her free time, Lynn enjoys reading, writing, and spending time with her family and friends.
