Volker Hartzsch: Tech Trends Every Business Leader Needs to Know About

Lynn Martelli
Lynn Martelli

Entrepreneur Volker Hartzsch has helped build and grow several successful enterprises, including Maibach Holding Inc, Hybrid Evolution Marketing Inc and Sixth Society. This article will provide an overview of technological trends revolutionising a range of different industries today.

With digital proliferation increasing by the day, adoption and effective implementation of emerging technologies is driving innovation and growth in a variety of market sectors. Scanning the horizon for emerging applications, models, methodologies and tools, innovative enterprises are seizing the opportunity to make their organisations more efficient, productive and profitable.

One of the most prominent technological trends of 2025 is artificial intelligence (AI) and machine learning. Over the next decade, experts predict that AI will completely transform many operational aspects, with computer algorithms becoming better at tasks as their exposure to data increases. Generative AI is a particularly hot topic right now, following the development of applications capable of taking basic text prompts to create images and text in ways that appear uncannily human. In recent months, other forms of generative AI have emerged, with tools created to produce music and video clips and even design blueprints for physical products.

As businesses and society as a whole become increasingly digitised, cybersecurity has risen to the fore as a key concern for those responsible for management or oversight. According to stats shared by Raconteur, by the end of 2025 cybercrime is on target to reach $10 trillion, placing the onus on organisations to put in place robust measures to guard against ever-increasing threats like phishing and ransomware attacks.

As the world scrambles to reach Net Zero, many businesses have set ambitious carbon emission cutting targets. This is not only good news for the planet but also for the corporate world, with research indicating that adopting green policies and implementing sustainable solutions actually makes businesses more profitable. One example is Walmart, which has committed to doubling the energy efficiency of its truck fleet. Forecasters predict that by adopting more eco-friendly technologies, the company will not only benefit the environment but also simultaneously achieve a whopping $1 billion in annual savings. Another key benefit accrued through sustainability initiatives is increased customer loyalty, with research consistently showing that consumers favour businesses that operate in a sustainable and environmentally friendly way.

In business, timing is everything, and this is particularly true when it comes to technological trends. While going in on a trend too early can sometimes be worse than doing nothing at all, businesses capable of recognising and capitalising on the advantages posed by emerging technologies create scope to achieve a significant edge over their market rivals. Businesses that drag their feet in this regard, on the other hand, leave themselves vulnerable to falling by the wayside. Today’s forward-looking business leaders are embracing innovation rather than shrinking away from it, leveraging disruptive technologies to streamline operations, become more sustainable, trim costs and ultimately position themselves to live up to ever-increasing customer expectations.

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